Hlemmur Mathöll (Market)

Hlemmur Mathöll is one of the most vibrant and fascinating gastronomic landmarks in Reykjavik. Located in the former Hlemmur bus terminal, this food market represents an extraordinary transformation of an urban space from a transit point to a culinary and cultural hub. Opened in 2017, Hlemmur Mathöll has quickly become a must-visit destination for residents and tourists, offering a variety of flavors ranging from traditional Icelandic cuisine to innovative international dishes. The transformation project of Hlemmur originated from the idea of revitalizing an urban area that had become synonymous with decay and disuse. The Hlemmur bus terminal, a functional but unattractive structure, was converted into a modern and welcoming food market. This project marked a rebirth for the entire area, attracting a new audience and contributing to the revitalization of the surrounding neighborhood. The market hosts a series of stalls and restaurants offering a diverse range of culinary options. Among the most well-known is “Braud & Co.,” an artisan bakery famous for its buttery croissants and handmade bread. “Skál!” is a gastrobar that offers innovative dishes based on local ingredients, while “Jómfrúin” is renowned for its smørrebrød, traditional Danish open sandwiches. Each stand at Hlemmur Mathöll brings with it a unique story and a passion for quality and culinary creativity. In terms of economic impact, Hlemmur Mathöll has stimulated the local economy by creating jobs and attracting investments in the gastronomic sector. Market vendors often collaborate with local farmers and producers, promoting a circular economy model that benefits the entire community. This network of collaborations strengthens the bond between consumers and production sources, enhancing the quality and sustainability of the ingredients used.